Promote positive word-of-mouth and interactive comments.
Maintenance form:
Active interaction with real netizens.
Maintenance direction:
From the perspective of real netizens, we can show them at various levels, actively participate in activities, question and answer interaction, share user experience, and spread brand content.
Social marketing case
WELTMEISTER released ex5-z model, social communication part covered Weibo, AUTO HOME, DEWU and Hupu. Created hot spots through KOL, and KOC expanded to cover the crowd. It gained more than 52 million exposures and more than 100000 interactions in a week.
Tiktok case
CASIO EQB-1000YP, shooting the theme of "thin" position, choose men, partial business, quality and tiktok. Wear a watch throughout the whole process to highlight the characteristics of the product.
Tiktok ID: Uncle MONA
Likes: 497,000
Topic broadcast: 14.904 million times
Tiktok ID: DaNeng
Likes: 210,000
Topic broadcast: 6.739 million times
Full social platform operation
Her way is the official female owner community of Lincoln automobile, which aims to gather women's strength and empower women.
Organizing KOL test drive activities, outputting videos and graphics, pushing the whole platform (WeChat official account, WeChat Mini program, Weibo, Red book and Tiktok) to empower women.